I specialize in turning complex digital products into intuitive experiences that are simple to use, meaningful to people, and scalable for organizations.

Ogilvy

Associate Experience Design Director

Dubai, UAE · Remote | February 2025 – Present
Leading experience design initiatives across digital platforms and products for regional and international clients. Combining UX strategy, information architecture, interaction design, and design systems to create intuitive, scalable digital experiences.

Selected clients include Space42, Doha Design District, Al-Futtaim, Soudah Development, GSK, and Nestlé.
METAL Men

UX Consultant

California, USA · Remote | July 2023 – February 2025
Worked on the UX of a digital ecosystem connecting a global network of businessmen and entrepreneurs, focusing on information architecture, user journeys, interaction design, and a consistent product experience.
Al Jazeera Media Network

Senior UX Architect

Washington, DC, USA | February 2019 – December 2023
Led UX architecture and experience design for Al Jazeera’s mobile products, helping consolidate four separate applications into one multilingual mobile platform.
The unified experience contributed to:
  • 70% reduction in maintenance costs.
  • 27% year-over-year increase in engagement.
  • A consistent experience across English, Arabic, Bosnian, and Chinese.
U.S. Agency for Global Media

Senior UI/UX Designer

Washington, DC, USA | August 2011 – February 2019
Designed digital experiences for international media brands, including Radio Sawa and Alhurra. Worked across websites, mobile applications, and digital platforms, translating editorial and business needs into accessible, engaging user experiences.
The World Bank

Design Consultant

Washington, DC, USA | March 2015 – August 2015
Contributed design expertise to digital initiatives, supporting the creation of user-focused digital experiences.
VML

Digital Designer

Dubai, UAE | April 2007 – July 2011
Designed digital experiences and interactive campaigns for regional and international brands, combining visual design with usability and digital communication.

Multiple Engagements

Web Designer

Cairo, Egypt | August 2002 – April 2007
Worked with multiple clients on websites and digital projects, building a foundation in visual communication, web design, and digital experiences.