Work History

Check out 10+ years of experience in UI & UX design
Aug. 2011 – Present


Sr. UI/UX Designer

Lead the development and design concepts of all digital properties with focus on impactful and engaging design for our customers/audience. Work closely with the Product and marketing teams to translate requirements into designs. Develop sketches and mock-up demos to help define the look and feel of the product and then to come up with the art direction and final design that always has the user experience in mind.

Lead the digital branding of both Alhurra and Radio SAWA on all digital channels which helped increase the average session duration by 44% and decreased the bounce rate by 21%

Design Radio Sawa App and Alhurra App (iOS and Android), where Radio SAWA App was short listed by GSMA as one of the best music apps of the year (iOS and Android)

Spearhead the art direction on all digital channels for Alhurra and Radio Sawa, including all TV Shows and Radio Programs

Establish the branding for TV shows and radio programs, like “Dardash Tag, SAWA Cam and SAWA Magazine”

Mar. 2015 – Aug. 2015

The World Bank D.C. USA

Consultant Designer

Collaborate with the MNAEC External Communications team to develop creative and consistent solutions to illustrate digital and print marketing materials that reflects the brand identity of The World Bank Group (webpages, infographics, ads, and more). All designs were in multiple languages including English, French and Arabic.

Led and delivered on time multiple projects, including Climate Changes, Public Services Delivery and Early Childhood Development

Jul. 2009 – Jul. 2011

JWT Cairo


Collaborate with creative director to produce design concepts and interactive experiences that meet strategic goals. Foster communication of concept within the client by creating moodboards, storyboards, prototypes, Photoshop layouts & Flash animations. Manage multiple role by participating in all phases of the project life-cycle: concepts, design, production, and maintenance.

Produced, as lead digital designer, multiple high level projects, including the “Egyptian Tourism Authority”, Vodafone, Contact Cars, Nestle “Dolceca ice cream”, SARAY “residential compound” and 3031 “construction & development”

Conceptualized and designed the Panoramic 360 Experience design for Egyptian Tourism Authority's which won the Egypt Web Academy Award, as well as the ITB website award from Germany.

Apr. 2009 – Jun. 2009

JWT/ RMG Dubai

Dec. 2007 – Mar. 2009

JWT Al-Riyadh

Apr. 2007 – Nov. 2007

JWT Jeddah


Created web design and animation techniques for various clients in diverse industries collaborating with the whole team of the agency.

Led digital designs for key clients, such as STC “Saudi Telecommunication”, SABB “HSBC Saudi”, Nadec Milk, Sunsilk, SACO, Chevrolet, Shell, SAPTCO, Tanmiyat and DTC, HSBC Dubai, Farah, Al-Dar Formula 1, Souria Holding and Audi.

Jul. 2005 – Mar. 2007

Ripple Cairo – USA

Head of the graphics department

Administered and directed the work of designers team in Cairo that supports marketing team in USA.

Delegated websites, Flash websites, templates, web applications GUI, presentations, billboards, post cards, Google Ads and SEO.

Jun. 2004 – Jun. 2005

Egypt Network


Feb. 2004 – May 2004



Nov. 2002 – Jan. 2004



Worked on multiple projects such as websites, 3D animations, billboards, brochures, business cards, flyers, short cartoon movies, CD covers, magazines and web banners.