“Raise Your Voice” campaign has been launched to encourage young people in the Middle East to be part of the conversation and discussion about racism and extremism and the reasons of terrorism.
Brand Guidelines are a vital part of branding, these are a set of rules determining everything from the logo to the design of a website.
Brand guidelines are fundamental to creating a relationship between the brand and the customer. Guidelines give consistency, without which, customers begin to lose trust in the brand. Brand consistency requires both focus and commitment, but is essential for success.